Product
UI/UX design
Flows, screens and components for apps and websites, from the first wireframe to the version that goes live.
I’m Andrei. I design apps and websites that people come back to, and the ads, newsletters and campaigns that bring them there. I use AI for models, locations and product scenes and keep the brief, the audience and the numbers in charge of what ships.
Selected work
Two apps and four brands. Pick a category, then hover a project to see it move.
Three skills, one funnel
The same person designs the product, the ad that sells it and the visuals inside both.
Growth
Performance creative
Static and video ads in every placement format, built in variants so the account can test one message against another.
Production
AI imagery
Models, locations and product scenes generated and retouched until they hold up as the main campaign visual.
About me
Product and creative designer with six years across mobile products and performance marketing. I lead creative at Operandi Vision, setting the direction for e-commerce brands in fashion, beauty, tech and wellness, where every concept is measured against what it sells.
Before that, I led the design of two mobile apps end to end, from early research to App Store release, including LYNA, now used by 15k+ people. That range shapes how I work: product thinking in the campaigns, commercial thinking in the product, and one standard of craft from the first screen to the last ad.
6+
years in product and marketing design
BA
Bachelor’s degree in Design
MA
Master’s degree in Digital Design
Experience
- Sep 2024 – Present
Creative Director
Operandi Vision · performance marketing agency
Lead creative direction across the agency’s e-commerce accounts, from concept to final asset: static and video ads, AI campaign imagery and email, built for structured testing on Meta.
- Apr 2023 – Aug 2024
Product Designer
LYNA · cycle-aware nutrition app
Owned the product design end to end, from user research and core flows to the release live on the App Store.
- Apr 2022 – Mar 2023
Product Designer, UI/UX
VlogIT · social media app
Led the product design from zero: core flows, interaction patterns and the complete interface of the version now live on the App Store.
- Dec 2020 – Jan 2022
Marketing Designer
Bamboo Ave · in-house marketing team
Responsible for the brand’s social content, paid ad creative and email campaigns within the in-house marketing team.
- Dec 2019 – Nov 2020
Independent Designer
Freelance · fashion brands
Delivered social media design and websites for fashion brands, working directly with each brand.
Disciplines
- UI/UX design
- Ad creative
- Email design
- AI image & video
- Art direction
Industries
- Fashion
- Sleepwear
- Fragrance
- Professional beauty
- Tech accessories
- Wellness
- Drinks
- Health apps
Contact